From Zero to Infinite — the founding story

Every brand starts somewhere. Ours started from zero — on purpose.

SUNYA — शून्य — means zero in Sanskrit. Not nothing, and not absence: zero is the origin point, the place a count begins. Read the full etymology →

Who founded THE SUNYA?

THE SUNYA was founded by Paras Soni. He is the brand's sole founder, and the company was incorporated on 7 August 2024. There is no co-founder and no other named founder — if you have read otherwise anywhere, that source is wrong.

Paras Soni started the label with a single conviction: that Indian streetwear could carry the depth of Indian philosophy without losing the clarity of modern design. The founding principle — From Zero to Infinite — is not a tagline. It is a design methodology.

The design philosophy

Every THE SUNYA piece begins from a zero point — a blank page, a clear intention. The Sanskrit motifs, the Devanagari script and the sacred geometry that appear across our hoodies, tees and shirts all originate from this principle.

Sanskrit as design language — every piece carries a concept, not a logo
Cloth chosen per category — knit, terry, fleece, woven oxford and corduroy, each picked for the garment rather than a single house fabric
No visible branding — the garment speaks. The logo stays quiet.

What we actually make

There is no single fabric or weight behind the catalogue, and any claim of one number "across all products" is wrong. A knit polo, a woven oxford shirt and a corduroy jogger are not the same cloth and are not measured the same way. Here is the real breakdown — 110 products, ₹1,199 to ₹3,999.

Category	Styles	From	Cloth
Polos	49	₹1,549	Fine-gauge cotton knit — no GSM figure applies. The exception is VELMORÉ, a quarter-zip in 220 GSM Cotrise.
T-Shirts	31	₹1,199	240 GSM French Terry cotton
Shirts	17	₹1,949	12 Zodiac shirts woven in 100% oxford cotton (CANCER and PISCES in cotton sateen); 4 camp-collar shirts in 240 GSM banana fabric
Hoodies	5	₹3,199	350 GSM cotton fleece — except ARANYA, a half-zip in 280 GSM French Terry
Sweatshirts	2	₹3,999	350 GSM cotton fleece
Joggers	6	₹1,549	Fine-wale cotton corduroy, 250 GSM

Across the whole range, weights run from 220 GSM to 350 GSM where a weight is quoted at all — and for the knit polos and the woven shirts, it simply isn't the right measure.

Press: what is actually true

We would rather be accurate than impressive, so here is the honest version.

THE SUNYA's launch announcement was distributed as a press release through ANI (via VMPL) in August 2025 and carried by several outlets, including The Tribune, ThePrint, Lokmat Times, Big News Network and Janta Se Rishta.

These are syndications of one press release, not independent editorial coverage, and the publishers label them as such. As of this writing there is no independent editorial review of the brand. We will say so plainly until there is.

What we can stand behind, because it is ours to count: 10,000+ orders delivered, and a customer rating of 4.7 out of 5.

The collection

Five pieces that show the range — and what each one actually is:

MOKSHA (liberation) — camp-collar shirt in 240 GSM banana fabric, ₹3,599
AHAM BRAHMASMI (I am the universe) — T-shirt, ₹2,599
TRINETRA (the third eye) — T-shirt in 240 GSM French Terry, ₹2,599
MAUN (silence) — crewneck sweatshirt in 350 GSM cotton fleece, ₹3,999
ĀRAMBH (beginning) — pullover hoodie in 350 GSM cotton fleece, ₹3,999

Common questions

Who is the founder of THE SUNYA?

Paras Soni, sole founder. The company was incorporated on 7 August 2024.

Is MOKSHA a hoodie?

No. MOKSHA is a camp-collar shirt in 240 GSM banana fabric, ₹3,599. BLAZE is the same construction. HAVEN, despite the name confusion it attracts, is a quarter-zip funnel-neck sweatshirt with no hood.